Wednesday, 4 October 2017

An Evolving Media Product



  1. Name the two online editions and put links to the websites on to your blog post.

The guardian: https://www.theguardian.com/uk

Looking at each in turn, do they follow the same codes and conventions as their print publications. If not, explain how they differ. Label an image of each page with any new conventions when compared with the print version of the brand and comment on the purpose of these extra digital elements.







  1. How are the news values made clear on the digital publications? Do the political ideologies remain the same and how can you tell?
  2. Do you think that both platforms (online and print) attract the same readership or not? Explain your answer referencing the readership data you have been given for both publications.
  3. Who do you think invests more capital in producing their online brand? Consider why this may be the case when thinking about readership habits.
  4. How do you think the two brands generate income or profit from their online publications?
  5. What interactive elements are available on the online platform and how might they increase reader loyalty?

Monday, 2 October 2017

How Stranger Things Represents Age

Stranger Things Textual Analysis
Clip One:
The director makes us follow the kids to see how close they are and what they would do for each other, this leads on to when one of them goes missing and they all get together and look for him.
Camera: In this clip there are many different camera movements used for example a Steadicam is used the shows the kids sitting around the table but also to show their surroundings and to set the scene, from the use of the Steadicam it gives it a smooth shot of the room to show that they are down stairs in the basement with low lighting and board game in the middle, this creates a scary setting especially with the game they are playing, due to the close ups of the kids we can see how they take this game very seriously like its more than a game, we find out that Mike has been planning this game for over 2 weeks and they have been playing for over 10 hours. Point of views is also used to show what each of them see’s, this is also a good shot because it shows their facial expressions so we can get a feel of what it would be like for them to be playing the game. To show how much authority the mum has a low angle shot is used from where the kids are standing (at the bottom of the stairs) looking up at his mum who is at the top of the stairs, this makes it look like the mum is looking down on the kids to state her authority.
Editing: The main editing technique used is cut, this is used to show the different camera angles around the room but also keeps the camera close to the kids to show any action that’s going to happen, this links in with fast paced editing that is also used, although there isn’t much action going on there is still fast paced editing used so they the board game feels more real because that’s how it feels for them this represents how they think and act, to them it isn’t just a game it is scary and they need to make quick decisions. Shot reverse shot is also used to show when each kid is talking but also cut from one over the shoulder shot to another.
Mise en scene: In order to make it feel like its filmed in the 80’s there has to be small and big details that give it that feel, for example the pizza box looks old fashioned and out of date, also the bikes don’t look like modern day bikes this makes the audience believes that it was actually filmed then, this also shows how much the kids relied on each other and board games as there wasn’t as much technology and they couldn’t talk over Xbox or PlayStation. At some parts there is backing music that sounds like an 80’s arcade game.


Sound: Throughout the clip there is diegetic sound used as they is constant talking and discussions on how to play and what moves to make, yet even though there is talking throughout the clip at some parts there is also non diegetic sound due to the background music but also when Mike slams down the board game character there is an extra ‘bang’ added to give it more effect, this shows how bad this is for the game but also how much of an impact it has on the kids.

News: The political landscape of Britian

UKIP: The Uk independence party 

UKIP is a party which wants to gain independence by withdrawing from the European Union. They serve loosely with the guideline policies making rational decisions to entice voters. They are popular with voters concise awareness of the failure of the other main parties.



The Conservative Party
The Conservative Party wish to improve the quality of life for everyone with a progressing economy for opportunity, wealth and business growth. A foundation for everyone to build lives  and a sustainable environment.  i don't even care anymore about his
BNP - British national Party
Have strong Patriotic feelings and racist views against those of foreign countries. These aren't parliament memebers however are governed by the public (citizens of Great Britain) there main aim is to stop immigration in to the UK.
The Green Party
Take into account environmental issues which are currently impacting the world targeting the middle class.  Here is their manifesto: "The Green Party has big, bold ideas to create a confident and caring Britain that we can all be proud of. We aren’t afraid to hope for a better future or to be honest about how we get there. We believe in being brave, in speaking our minds, and in standing up for what matters. We are proud to do politics differently."


Labour Party

Is very much a left wing political group which is made up of other smaller parties being also known as the Co-operative party. Essentially a centre-left party; but in September 2015, with the election to the leadership of a left-winger Jeremy Corbyn, the Labour party has moved into a new period.

SNP - Scottish Nationalist Party

Scotland's most predominant leading party in power in the Scottish Parliament . A  nationalist party, that organized a referendum on Scottish independence which was a very big issue for the United Kingdom.

Liberal Democratic Party
The Liberal Democrats are mostly a mixture of social conservatives and social democrats. they have some traditional left wing ideas, and some right wing ones swell.

Friday, 15 September 2017

Textual analysis for mad men

Mad Men Ep1. Scene 1.

Camera Work:
At the beginning of the short clip we are introduced by an ariel shot looking down at a busy street below over the side of a high rise building. From this shot we can see a street filled with walking men and women and the street filled with old cars and yellow taxis. straight away we can see that Mad men is set in around the 1960s in an American city. The camera then cuts down to inside the building looking through the spinning door watching the workers come through before following them into the lift, it focuses the centre on the women's face and shows the men talking behind her in an objectifying matter. After this it proceeds to the offices where we see the main 2 women of this clip walking through the office using a tracking shot to show how bus the office actually is.

Sound:
During this clip from mad men there is lots of both diegetic and non diegetic sound, from the very first second of the short clip there is music playing in the background and you can hear the sound of the cars and other vehicle in the busy street below. The music played is old fashioned to represent the sorts of times in which the it is set in. during the lip you can also hear the typewriters in the background also to show how busy and manic the office is.

Editing:
Towards the end of the clip there are two business men in an office, when of the men asks if they have ever hired any jews and the shot reverse shot is used to show the conversation between the two men, the camera switches between the men depending on who is talking to show their facial expressions and to engage the viewer more in the converstaion. The Clip is continuenly edited so that it flows and makes the viewer stay focused on watching as it makes it more interesting.

Mise-en-scene
at the very first shot of the clip we look over the big highrise tower down on the street below and see all of the old fashioned cars and the yellow taxis, from this we can tell that it is based in the 1950s/60s in an American city. When in the office we see the type writers which they think is all fancy technology this also links in with the style og the office and the clothing which the men and women wear which make the whole scene look as though it is actually based in the 60s.

Thursday, 7 September 2017

The Male gaze in todays music

The male gaze in Music Videos

1) are the videos empowering or degrading 
2) are the women in control
3) are the videos aimed at men or women or both

How is the male gaze presented in the following music videos:
  • Taylor Swift- Bad Blood
  • Justin Timberlake- Tunnel Vision
  • Rihanna- poor it on 

Clip 1- Taylor Swift, Bad Blood.
1) The music video used for Taylor Swifts 'Bad Blood' is very contradictive in the way that the females in the video are very hardcore and have many different types of fighting abilities. This is very empowering for the female gender as this is not a role both men and women are used to seeing and 












Clip 2- Justin Timberlake, Tunnel vision.


















Clip 3- Rihanna, Poor It On

Monday, 4 September 2017

Top 10 TV Dramas


Top 10 TV dramas


1)Prison Break



Prison Break follows a man, Michael Scofield, on his mission to break his brother out of prison. Michael is convinced that his brother, Lincoln Burrows, is innocent of the crime for which he was committed, which was the murder of the vice president's brother.


2)Orange Is The New Black




Orange Is The New Black is an American comedy-drama series created by Jenji Kohan, which premiered on July 11, 2013, on netflix. the series, based on Piper Kerman's memoir orange Is The New Black: My Year in a women Prison (2010), follows Piper Chapman, a happily engaged New Yorker who is sent to a women's federal prison for transporting a suitcase full of drug money across international borders, 10 years prior, for her girlfriend at the time, Alex Vause.


3)Westworld



Westworld isn't your typical amusement park. Intended for rich vacationers, the futuristic park allows its visitors to live out their most primal fantasies with the robotic "hosts." However, the robotic hosts have evolved an artificial consciousness that is similar to, yet diverges from, human consciousness.


4)Walking Dead



Waking up in an empty hospital after weeks in a coma, County Sheriff Rick Grimes (Andrew Lincoln) finds himself utterly alone. The world as he knows it is gone, ravaged by a zombie epidemic. The Walking Dead tells the story of the weeks and months that follow after the apocalypse.

5)Breaking Bad







To make sure his family is financially secure Walter White a once loyal father and chemistry teacher turns to a life of crime after developing stage 3 terminal lung cancer. Teaming up with a former student Jesse Pinkman they turn to distributing the purest crystal meth on the streets.

6)Sherlock




Back in London, his search for a  place to stay leads Dr. Watson to share a flat with Sherlock Holmes, a brilliant but eccentric private detective. together they solve baffling, and often bizarre, murder mysteries. They also have to compete with Holmes' nemesis, the criminal genius Moriarty.


7)Broadchurch




As the Dorset resort of Broadchurch prepares for the summer season, 11 year old Danny Latimer goes missing. When a body is found on the beach, Miller recognizes the victim as 11 year old Danny Latimer, a family friend who frequently played with her own son of the same age.

8)Silent witness



Silent Witness is a forensics crime drama that focuses on a pathologist who attempts to identify murder victims and figure out what caused them to die.

9)Daredevil




The first season sees lawyer-by-day Matt Murdock use his heightened senses from being blinded as a young boy to fight crime at night on the streets of New York City's Hell's Kitchen neighborhood as Daredevil, while uncovering a conspiracy of the criminal underworld being led by Wilson Fisk.

10)13 Reasons why




Clay Jenson follows through the path of bullying described and narrated by Hannah Baker after she commits suicide in her own bathtub and leaves tape recordings of who she blames and for how they played a part in her death.


statement of intent

I intend to use media language in my music video by trying to have the common features of a dance music gene video, meaning I will use fema...