Textual analysis for mad men

Mad Men Ep1. Scene 1.

Camera Work:
At the beginning of the short clip we are introduced by an ariel shot looking down at a busy street below over the side of a high rise building. From this shot we can see a street filled with walking men and women and the street filled with old cars and yellow taxis. straight away we can see that Mad men is set in around the 1960s in an American city. The camera then cuts down to inside the building looking through the spinning door watching the workers come through before following them into the lift, it focuses the centre on the women's face and shows the men talking behind her in an objectifying matter. After this it proceeds to the offices where we see the main 2 women of this clip walking through the office using a tracking shot to show how bus the office actually is.

Sound:
During this clip from mad men there is lots of both diegetic and non diegetic sound, from the very first second of the short clip there is music playing in the background and you can hear the sound of the cars and other vehicle in the busy street below. The music played is old fashioned to represent the sorts of times in which the it is set in. during the lip you can also hear the typewriters in the background also to show how busy and manic the office is.

Editing:
Towards the end of the clip there are two business men in an office, when of the men asks if they have ever hired any jews and the shot reverse shot is used to show the conversation between the two men, the camera switches between the men depending on who is talking to show their facial expressions and to engage the viewer more in the converstaion. The Clip is continuenly edited so that it flows and makes the viewer stay focused on watching as it makes it more interesting.

Mise-en-scene
at the very first shot of the clip we look over the big highrise tower down on the street below and see all of the old fashioned cars and the yellow taxis, from this we can tell that it is based in the 1950s/60s in an American city. When in the office we see the type writers which they think is all fancy technology this also links in with the style og the office and the clothing which the men and women wear which make the whole scene look as though it is actually based in the 60s.