You are currently storyboarding H&M's 'Close the Loop' advert. Today we are going to look at another advertising campaign called 'Bring it on' which is aiming to convince its consumers that H&M are an ethically conscious organisation who are recycling their clothes rather than 'wasting' it.
TASK 1: Watch the video above or H&M's Bring it On campaign.
TASK 2: Break the moving image down into four different parts picking out key areas for analysis with their campaign aim in mind. How do the following areas of Media Language contribute to the meaning created by H&M's Bring it on campaign.
Camera shots/angles:
Mise en scene:
Sound:
Women talking over the video narrating whats happening.
Editing:
TASK 3: Answer the following question in an analyitical style.
How does the video for H&M's Bring it on campaign promote H&M as an ethical fashion retailer?
- Refer to the video with close textual analysis.
- Use key terminology.
