Wednesday, 4 October 2017

An Evolving Media Product



  1. Name the two online editions and put links to the websites on to your blog post.

The guardian: https://www.theguardian.com/uk

Looking at each in turn, do they follow the same codes and conventions as their print publications. If not, explain how they differ. Label an image of each page with any new conventions when compared with the print version of the brand and comment on the purpose of these extra digital elements.







  1. How are the news values made clear on the digital publications? Do the political ideologies remain the same and how can you tell?
  2. Do you think that both platforms (online and print) attract the same readership or not? Explain your answer referencing the readership data you have been given for both publications.
  3. Who do you think invests more capital in producing their online brand? Consider why this may be the case when thinking about readership habits.
  4. How do you think the two brands generate income or profit from their online publications?
  5. What interactive elements are available on the online platform and how might they increase reader loyalty?

Monday, 2 October 2017

How Stranger Things Represents Age

Stranger Things Textual Analysis
Clip One:
The director makes us follow the kids to see how close they are and what they would do for each other, this leads on to when one of them goes missing and they all get together and look for him.
Camera: In this clip there are many different camera movements used for example a Steadicam is used the shows the kids sitting around the table but also to show their surroundings and to set the scene, from the use of the Steadicam it gives it a smooth shot of the room to show that they are down stairs in the basement with low lighting and board game in the middle, this creates a scary setting especially with the game they are playing, due to the close ups of the kids we can see how they take this game very seriously like its more than a game, we find out that Mike has been planning this game for over 2 weeks and they have been playing for over 10 hours. Point of views is also used to show what each of them see’s, this is also a good shot because it shows their facial expressions so we can get a feel of what it would be like for them to be playing the game. To show how much authority the mum has a low angle shot is used from where the kids are standing (at the bottom of the stairs) looking up at his mum who is at the top of the stairs, this makes it look like the mum is looking down on the kids to state her authority.
Editing: The main editing technique used is cut, this is used to show the different camera angles around the room but also keeps the camera close to the kids to show any action that’s going to happen, this links in with fast paced editing that is also used, although there isn’t much action going on there is still fast paced editing used so they the board game feels more real because that’s how it feels for them this represents how they think and act, to them it isn’t just a game it is scary and they need to make quick decisions. Shot reverse shot is also used to show when each kid is talking but also cut from one over the shoulder shot to another.
Mise en scene: In order to make it feel like its filmed in the 80’s there has to be small and big details that give it that feel, for example the pizza box looks old fashioned and out of date, also the bikes don’t look like modern day bikes this makes the audience believes that it was actually filmed then, this also shows how much the kids relied on each other and board games as there wasn’t as much technology and they couldn’t talk over Xbox or PlayStation. At some parts there is backing music that sounds like an 80’s arcade game.


Sound: Throughout the clip there is diegetic sound used as they is constant talking and discussions on how to play and what moves to make, yet even though there is talking throughout the clip at some parts there is also non diegetic sound due to the background music but also when Mike slams down the board game character there is an extra ‘bang’ added to give it more effect, this shows how bad this is for the game but also how much of an impact it has on the kids.

News: The political landscape of Britian

UKIP: The Uk independence party 

UKIP is a party which wants to gain independence by withdrawing from the European Union. They serve loosely with the guideline policies making rational decisions to entice voters. They are popular with voters concise awareness of the failure of the other main parties.



The Conservative Party
The Conservative Party wish to improve the quality of life for everyone with a progressing economy for opportunity, wealth and business growth. A foundation for everyone to build lives  and a sustainable environment.  i don't even care anymore about his
BNP - British national Party
Have strong Patriotic feelings and racist views against those of foreign countries. These aren't parliament memebers however are governed by the public (citizens of Great Britain) there main aim is to stop immigration in to the UK.
The Green Party
Take into account environmental issues which are currently impacting the world targeting the middle class.  Here is their manifesto: "The Green Party has big, bold ideas to create a confident and caring Britain that we can all be proud of. We aren’t afraid to hope for a better future or to be honest about how we get there. We believe in being brave, in speaking our minds, and in standing up for what matters. We are proud to do politics differently."


Labour Party

Is very much a left wing political group which is made up of other smaller parties being also known as the Co-operative party. Essentially a centre-left party; but in September 2015, with the election to the leadership of a left-winger Jeremy Corbyn, the Labour party has moved into a new period.

SNP - Scottish Nationalist Party

Scotland's most predominant leading party in power in the Scottish Parliament . A  nationalist party, that organized a referendum on Scottish independence which was a very big issue for the United Kingdom.

Liberal Democratic Party
The Liberal Democrats are mostly a mixture of social conservatives and social democrats. they have some traditional left wing ideas, and some right wing ones swell.

statement of intent

I intend to use media language in my music video by trying to have the common features of a dance music gene video, meaning I will use fema...